The Coffee Bean & Tea Leaf® (CBTL) was founded in 1963 by Herbert Hyman in Southern California, starting as a coffee service for offices before opening its first store in 1968. The brand quickly gained recognition for its commitment to quality, offering a diverse range of specialty coffees and teas. In 1987, CBTL pioneered the frozen coffee craze with the introduction of its signature Ice Blended® drinks.
In 1996, CBTL expanded into Asia, opening its first outlet in Singapore. The brand's commitment to quality and innovation resonated with the local market, leading to rapid expansion. In 2019, Philippine multinational Jollibee Foods Corporation acquired CBTL, integrating it into a global network of over 1,000 locations across 20 countries. Singapore was chosen as the global headquarters due to its pro-business environment, robust infrastructure, and access to a diverse talent pool, facilitating CBTL's strategic operations and innovation initiatives.
Today, CBTL continues to thrive in Singapore, offering handcrafted coffee and tea beverages that cater to the discerning tastes of local consumers. The brand emphasizes a welcoming community atmosphere, making it a popular destination for coffee and tea enthusiasts alike.
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